Our bestselling, most luxurious towel–now organic. Introducing the Premium Towel range, our thickest, softest towels, crafted in certified organic cotton. The organic cotton in this 4-pack of towels has been sourced through environmentally and socially responsible manufacturing. Plus, we've added an innovative plant-based finish to enhance absorbency and give these towels an even softer hand-feel. In a range of vibrant, seasonal colors, these towels are a smart, conscious choice that help you manage the demands of a modern life. All of our Premium Towels are woven in a terry with a weight of 600g/m2, making them thick and highly absorbent. Regular tumble drying keeps them soft.