Our bestselling, most luxurious towel–now organic. Introducing the Premium Towel range, our thickest, softest towels, crafted in certified organic cotton. The organic cotton in this 30x50 towel has been sourced through environmentally and socially responsible manufacturing. Plus, we've added an innovative plant-based finish to enhance absorbency and give these towels an even softer hand-feel. In a range of vibrant, seasonal colors, these towels are a smart, conscious choice that help you manage the demands of a modern life. All of our Premium Towels are woven in a terry with a weight of 600g/m2, making them thick and highly absorbent. Regular tumble drying keeps them soft.